Re-cast your brand
with insight, creativity
and care.

We collaborate with organisations shaping positive social impact. Through brand strategy and brand identity design, we help them inform, educate, innovate and enrich – creating brands that build trust and enable change.

Working together on your brand will:

Bring clarity – uncover your positioning, messaging and narrative.

Build distinctiveness – create an identity that stands out and unites your team.

Earn trust – connect with the people who matter most, building credibility and pride.

Learn about our approach

I’ve been blessed enough to work at some incredible brands, and with some incredible people, and Sue is 100%, up there, with the best of the best. And genuinely, I mean that from my heart.

— Nicky Greenwood, Commercial Director, Hidden Travel Group

You helped us see our strengths more than we could see and identify them ourselves. You saw us from a perspective that we couldn’t possibly have come from ourselves. It felt really heartwarming and affirming. You shouldn’t ever underestimate the power of that skillset that you have – it made such a difference in shaping our direction.

— Jack Donnelly, Co-Founder, Dock

I feel elated by the stuff that we have done, I’m not joking when I get home I’ll walk through the door and say “we’ve got it!”. It’s so crystal clear now. That has been incredible.

— Ossian Whiley, Whiley & Co

Sue’s very good at distilling down complexity, distilling down lots of big abstract thinking into a very succinct, unifying essence, a brand. I think she’s very good at that and the world needs more of that because there’s a lot of noise.

— Harry Cobbold, Founder, Unfold

The art of communication is actually quite complex, it’s a whole combination of words, and concepts, and visual, and colours. All of those things need to be brought together to tell a cohesive brand story. It takes somebody like Sue who loves brand and loves creativity to bring those out.

— Ann Macmillan, Consultant Marketing Director, The Marketing Centre

Sue has the strength of character and the right sort of energy and positivity to approach some of the challenges I face in getting stakeholder buy in

— Alexa Brierley, KTSL

Sue was absolutely what we needed at the time because she was able to be an intermediary, and she was that kind of personality that immediately became part of our team, and a trusted member of our team.

— Jo Haywood, Founder, Skylark Media

About Sue and team

I’m Sue, a brand identity consultant with 30 years’ experience. I work alongside purpose-driven organisations – charities, funders, cultural institutions and policy bodies – helping them use brand as a tool for real-world impact.

The Co-Foundry is built on collaboration. I lead every project personally and bring in trusted specialists when needed, so you get senior, focused expertise without unnecessary layers.

Clients come to us because they want a brand that feels true inside and out – one their team can be proud of, and one that speaks clearly to the people who matter most.

Find out about us

Time to rethink the role of brand in business strategy

Opinion

– 15.03.25

Arm in arm, not arm’s length

The power of a bold name

Insight

– 22.02.25

Why ‘Ronseal’ names don’t always work for charities – and how a more creative, unexpected approach can have greater impact

Brand positioning – why it’s fundamental and how to get it right

Insight

– 09.08.24

Advice for third sector and founder-led, service-based organisations

Our approach:

More about our approach