Guide to building a compelling brand
How we respond to the changes that come our way determines our future. Even though we may sometimes get...
Opinion
The main thing with positioning is to use it to first of all, find your sweet spot and then,...
Always on the lookout for injecting new ways of thinking into B2B branding, we’ve spent the past couple of...
Insight
When you’re talking about branding and marketing communications there is a definite order of things. Although they’re closely related...
Creating values that are clear, meaningful and actionable
A useful tool for stress testing your positioning and what differentiates you from your competition
Excluding client-side ‘non-creatives’ from a branding project, is no longer the way to go if you want team buy-in.
Or, how to breathe new life into your brand without throwing the (brand) baby out with the bathwater.
How to help ideas and innovation flourish
Briefing a photographer can seem daunting – but a good client brief is what sits at the heart of...
Part 1: Find your brand essence – how to achieve clarity from the start
What happened when we took a leaf out of our own branding book
News
Myths, misconceptions and what to expect when you’re rebranding
Five good reasons to press go on a rebrand project (and three reasons to avoid it like the plague).
Why a branding project should always start with a conversation
You have personal and business goals, and you know that having a strong brand strategy will help you reach...
Back in the day, B2B tech companies were often known for using formal, jargon heavy languages that was difficult...
Following one of the toughest years in recent memory, our creative director Sue shares the books that helped her...
Have you got your house in order? Find out by following our no-nonsense guide to brand architecture, complete with...
There is so much more to brand repositioning than a logo, BUT we all love a good makeover, so...
Websites by their very nature are an intangible thing, so people tend to think they have no impact at...
To avoid feeling overwhelmed by an endless list of marketing options, we suggest focusing on three core rules of...
For film and television production companies to stand out and win prestigious projects, a professional brand is essential
In 2016, we published an article discussing the lack of representation for women in the design industry. The statistics...
Celebrating an anniversary, whatever your business and however old you are, is an opportunity to share with your staff,...
Books by brands – what’s in it for the brands?
Eight things we learned when managing this wayfinding project
Designing an attractive site is only one part of the battle for success. When an all important customer arrives...
In the world of internationally respected design agencies, Pentagram stands head and shoulders above others, yet despite its much...
In my experience, there are five main reasons why businesses rebrand. You may be considering such an exercise now...
