Insight
— 16.09.24
Insight
— 09.08.24
Advice for third sector and founder-led, service-based organisations
Insight
— 12.07.24
Managing internal and external design resources to build a strong brand. Maximising the effectiveness of client creative in-housing.
Insight
— 15.04.24
This post outlines some of the ways smaller charities can work with a branding agency to get the best results.
Insight
— 18.03.24
By taking that leap into niche positioning, you build your proposition around the value you bring to your clients, gaining a razor sharp new business strategy in the process.
Insight
— 17.02.24
The mission-led businesses I work with embody their founders’ singular vision. They understand the importance of having a point of view.
Insight
— 05.01.24
Advice on evolving a brand identity so it can appeal to multiple generations
Insight
— 07.11.23
Why you need a brand review before you even start thinking about rebranding (and how to do one)
Opinion
— 12.10.23
And why that is definitely not the answer. Book review: 'Citizens' by Jon Alexander with Ariane Conrad
Insight
— 06.09.23
There's a sliding scale for designs – from designs that are novel (if not original) and challenge the norms, to designs that regurgitate fads.
Insight
— 01.07.23
How brand designers, strategists and their clients can take practical steps towards a more inclusive approach to brand identity design.
Opinion
— 02.06.23
AI & creativity, productivity, inputs and outputs
Insight
— 01.03.23
Marty Neumeier’s Brand Commitment Scale survey
Insight
— 31.01.23
Discover where to adapt and where to stand firm
Opinion
— 09.01.23
There’s one major underplayed factor that affects the success of any rebrand. Here’s what can go wrong and the special ingredient needed to get your project just right.
Insight
— 04.01.23
Clients have their say
Insight
— 03.12.22
How purpose and vision statements can help you get there
Insight
— 02.11.22
Brand discovery is integral to any rebrand or brand refresh. It sits at the heart of a project, and is far more than that initial, ‘getting to know you’ discovery call. It’s what needs to happen before anyone starts doing any of the creative work as it is what informs the brand strategy
Insight
— 02.10.22
What they are and why you need one. Why is a brand system important? What is included in a brand system?
Insight
— 04.09.22
Introducing the double distillation process: How to find the source of what makes your brand tick, something I like to call brand essence.
Insight
— 01.08.22
How we respond to the changes that come our way determines our future. Even though we may sometimes get stuck, human instinct programmes us to problem-solve, let the light in and find ways to improve things.
News
— 15.07.22
Celebrating many of the wonderful clients we’ve been lucky enough to work with this past year since we rebranded ourselves as The Co-Foundry
Insight
— 14.05.22
The main thing with positioning is to use it to first of all, find your sweet spot and then, communicate it. Being specific and not trying to be all things to everyone is vital.
Insight
— 08.04.22
Always on the lookout for injecting new ways of thinking into B2B branding, we’ve spent the past couple of years using a brilliant tool that really gets the creative juices flowing.
Insight
— 04.03.22
When you’re talking about branding and marketing communications there is a definite order of things. Although they’re closely related and should, once your brand is established, enjoy a symbiotic relationship, your business will do much better if they’re tackled separately by specialists.
Insight
— 06.02.22
Creating values that are clear, meaningful and actionable
Insight
— 01.12.21
A useful tool for stress testing your positioning and what differentiates you from your competition
Insight
— 03.11.21
Excluding client-side ‘non-creatives’ from a branding project, is no longer the way to go if you want team buy-in.
Insight
— 20.09.21
Or, how to breathe new life into your brand without throwing the (brand) baby out with the bathwater.
Insight
— 12.08.21
Briefing a photographer can seem daunting – but a good client brief is what sits at the heart of any set of successful images
Insight
— 19.06.21
Part 1: Find your brand essence – how to achieve clarity from the start
News
— 09.06.21
What happened when we took a leaf out of our own branding book
Insight
— 08.06.21
Myths, misconceptions and what to expect when you’re rebranding
Insight
— 04.06.21
Five good reasons to press go on a rebrand project (and three reasons to avoid it like the plague).
Insight
— 03.06.21
Why a branding project should always start with a conversation
Opinion
— 03.06.21
You have personal and business goals, and you know that having a strong brand strategy will help you reach them. When you start to look for the best partner to help you achieve this, the choices are myriad
Insight
— 03.03.21
Back in the day, B2B tech companies were often known for using formal, jargon heavy languages that was difficult to understand
Insight
— 17.02.21
Following one of the toughest years in recent memory, our creative director Sue shares the books that helped her on her agency journey over the last 12 months
Insight
— 01.02.21
Have you got your house in order? Find out by following our no-nonsense guide to brand architecture, complete with examples of the four most common models
Insight
— 01.10.20
There is so much more to brand repositioning than a logo, BUT we all love a good makeover, so we have put this collection together – swipe right and see the change.
Opinion
— 22.04.20
Websites by their very nature are an intangible thing, so people tend to think they have no impact at all. It’s just some lights on a screen – nothing to worry about, right?
Insight
— 15.04.19
To avoid feeling overwhelmed by an endless list of marketing options, we suggest focusing on three core rules of attraction that consistently generate interest and provide value to customers.
Insight
— 29.03.19
For film and television production companies to stand out and win prestigious projects, a professional brand is essential
Opinion
— 26.02.19
In 2016, we published an article discussing the lack of representation for women in the design industry. The statistics were depressing: 78% of designers were men, and 41% women in design were paid less than £20,000 per year, compared to 26% of men.
Insight
— 21.02.19
Celebrating an anniversary, whatever your business and however old you are, is an opportunity to share with your staff, customers, clients, investors and stakeholders the fact that you have created something reliable, dependable, successful and longlasting.
Insight
— 15.02.19
Eight things we learned when managing this wayfinding project
Insight
— 24.08.17
Designing an attractive site is only one part of the battle for success. When an all important customer arrives at your site you will want them to take action and you have only a few seconds to make them*.
News
— 08.03.16
In the world of internationally respected design agencies, Pentagram stands head and shoulders above others, yet despite its much admired conceptual and creative foundations, of its twenty-one international partners: only four of them are female.
Insight
— 06.03.16
In my experience, there are five main reasons why businesses rebrand. You may be considering such an exercise now or in the near future and I hope to give a little guidance with some real examples.
Insight
— 16.09.24
Insight
— 09.08.24
Advice for third sector and founder-led, service-based organisations
Insight
— 12.07.24
Managing internal and external design resources to build a strong brand. Maximising the effectiveness of client creative in-housing.
Insight
— 15.04.24
This post outlines some of the ways smaller charities can work with a branding agency to get the best results.
Insight
— 18.03.24
By taking that leap into niche positioning, you build your proposition around the value you bring to your clients, gaining a razor sharp new business strategy in the process.
Insight
— 17.02.24
The mission-led businesses I work with embody their founders’ singular vision. They understand the importance of having a point of view.
Insight
— 05.01.24
Advice on evolving a brand identity so it can appeal to multiple generations
Insight
— 07.11.23
Why you need a brand review before you even start thinking about rebranding (and how to do one)
Insight
— 06.09.23
There's a sliding scale for designs – from designs that are novel (if not original) and challenge the norms, to designs that regurgitate fads.
Insight
— 01.07.23
How brand designers, strategists and their clients can take practical steps towards a more inclusive approach to brand identity design.
Insight
— 01.03.23
Marty Neumeier’s Brand Commitment Scale survey
Insight
— 31.01.23
Discover where to adapt and where to stand firm
Insight
— 04.01.23
Clients have their say
Insight
— 03.12.22
How purpose and vision statements can help you get there
Insight
— 02.11.22
Brand discovery is integral to any rebrand or brand refresh. It sits at the heart of a project, and is far more than that initial, ‘getting to know you’ discovery call. It’s what needs to happen before anyone starts doing any of the creative work as it is what informs the brand strategy
Insight
— 02.10.22
What they are and why you need one. Why is a brand system important? What is included in a brand system?
Insight
— 04.09.22
Introducing the double distillation process: How to find the source of what makes your brand tick, something I like to call brand essence.
Insight
— 01.08.22
How we respond to the changes that come our way determines our future. Even though we may sometimes get stuck, human instinct programmes us to problem-solve, let the light in and find ways to improve things.
Insight
— 14.05.22
The main thing with positioning is to use it to first of all, find your sweet spot and then, communicate it. Being specific and not trying to be all things to everyone is vital.
Insight
— 08.04.22
Always on the lookout for injecting new ways of thinking into B2B branding, we’ve spent the past couple of years using a brilliant tool that really gets the creative juices flowing.
Insight
— 04.03.22
When you’re talking about branding and marketing communications there is a definite order of things. Although they’re closely related and should, once your brand is established, enjoy a symbiotic relationship, your business will do much better if they’re tackled separately by specialists.
Insight
— 06.02.22
Creating values that are clear, meaningful and actionable
Insight
— 01.12.21
A useful tool for stress testing your positioning and what differentiates you from your competition
Insight
— 03.11.21
Excluding client-side ‘non-creatives’ from a branding project, is no longer the way to go if you want team buy-in.
Insight
— 20.09.21
Or, how to breathe new life into your brand without throwing the (brand) baby out with the bathwater.
Insight
— 12.08.21
Briefing a photographer can seem daunting – but a good client brief is what sits at the heart of any set of successful images
Insight
— 19.06.21
Part 1: Find your brand essence – how to achieve clarity from the start
Insight
— 08.06.21
Myths, misconceptions and what to expect when you’re rebranding
Insight
— 04.06.21
Five good reasons to press go on a rebrand project (and three reasons to avoid it like the plague).
Insight
— 03.06.21
Why a branding project should always start with a conversation
Insight
— 03.03.21
Back in the day, B2B tech companies were often known for using formal, jargon heavy languages that was difficult to understand
Insight
— 17.02.21
Following one of the toughest years in recent memory, our creative director Sue shares the books that helped her on her agency journey over the last 12 months
Insight
— 01.02.21
Have you got your house in order? Find out by following our no-nonsense guide to brand architecture, complete with examples of the four most common models
Insight
— 01.10.20
There is so much more to brand repositioning than a logo, BUT we all love a good makeover, so we have put this collection together – swipe right and see the change.
Insight
— 15.04.19
To avoid feeling overwhelmed by an endless list of marketing options, we suggest focusing on three core rules of attraction that consistently generate interest and provide value to customers.
Insight
— 29.03.19
For film and television production companies to stand out and win prestigious projects, a professional brand is essential
Insight
— 21.02.19
Celebrating an anniversary, whatever your business and however old you are, is an opportunity to share with your staff, customers, clients, investors and stakeholders the fact that you have created something reliable, dependable, successful and longlasting.
Insight
— 15.02.19
Eight things we learned when managing this wayfinding project
Insight
— 24.08.17
Designing an attractive site is only one part of the battle for success. When an all important customer arrives at your site you will want them to take action and you have only a few seconds to make them*.
Insight
— 06.03.16
In my experience, there are five main reasons why businesses rebrand. You may be considering such an exercise now or in the near future and I hope to give a little guidance with some real examples.
News
— 15.07.22
Celebrating many of the wonderful clients we’ve been lucky enough to work with this past year since we rebranded ourselves as The Co-Foundry
News
— 09.06.21
What happened when we took a leaf out of our own branding book
News
— 08.03.16
In the world of internationally respected design agencies, Pentagram stands head and shoulders above others, yet despite its much admired conceptual and creative foundations, of its twenty-one international partners: only four of them are female.
Insight
— 09.08.24
Advice for third sector and founder-led, service-based organisations
Insight
— 12.07.24
Managing internal and external design resources to build a strong brand. Maximising the effectiveness of client creative in-housing.
Insight
— 17.02.24
The mission-led businesses I work with embody their founders’ singular vision. They understand the importance of having a point of view.
Opinion
— 12.10.23
And why that is definitely not the answer. Book review: 'Citizens' by Jon Alexander with Ariane Conrad
Opinion
— 02.06.23
AI & creativity, productivity, inputs and outputs
Opinion
— 09.01.23
There’s one major underplayed factor that affects the success of any rebrand. Here’s what can go wrong and the special ingredient needed to get your project just right.
Insight
— 02.11.22
Brand discovery is integral to any rebrand or brand refresh. It sits at the heart of a project, and is far more than that initial, ‘getting to know you’ discovery call. It’s what needs to happen before anyone starts doing any of the creative work as it is what informs the brand strategy
Insight
— 01.08.22
How we respond to the changes that come our way determines our future. Even though we may sometimes get stuck, human instinct programmes us to problem-solve, let the light in and find ways to improve things.
Insight
— 14.05.22
The main thing with positioning is to use it to first of all, find your sweet spot and then, communicate it. Being specific and not trying to be all things to everyone is vital.
Opinion
— 03.06.21
You have personal and business goals, and you know that having a strong brand strategy will help you reach them. When you start to look for the best partner to help you achieve this, the choices are myriad
Opinion
— 22.04.20
Websites by their very nature are an intangible thing, so people tend to think they have no impact at all. It’s just some lights on a screen – nothing to worry about, right?
Opinion
— 26.02.19
In 2016, we published an article discussing the lack of representation for women in the design industry. The statistics were depressing: 78% of designers were men, and 41% women in design were paid less than £20,000 per year, compared to 26% of men.
News
— 08.03.16
In the world of internationally respected design agencies, Pentagram stands head and shoulders above others, yet despite its much admired conceptual and creative foundations, of its twenty-one international partners: only four of them are female.