Rethink. Rebrand. Relaunch.
When you first bring your brand into the world, you make decisions at pace. They’re right for that moment but, over time, as your organisation evolves and develops, you find that it outgrows its original identity. You know you have to re-evaluate and reposition, but don’t quite know the direction your brand should be heading in.
Handing all of that over to an outsider can be daunting. That’s why we believe in a collaborative approach. One where we work alongside you, to shape an authentic identity that will last.
Co-creation is at the heart of how we work. We can take you through the whole process or one step at a time:
Brand foundation
MoreEvery successful rebrand starts with clarity and alignment. We work with you to set clear objectives, understand the background and challenges, and prioritise what’s most important to you. Just as important, we make sure there is genuine buy-in from leadership – without this, even the best brand strategy won’t take hold.
This stage can be a focused, standalone piece of discovery or the starting point for a full branding process.
Interested? Schedule a call“I recognise the value of an external person in the room. Partly from an accountability perspective, having someone that knows what good looks like, and having them hand-holding along the way is really positive.”Alan Furley, CEO, ISL Talent
Brand essence
MoreDistilling down to your brand essence is about finding evidence and sharpening focus. We carry out tailored research – audience insight, stakeholder interviews, brand audits, and sector scans – to uncover the opportunities and challenges for your brand.
The outcome is a clear brand strategy, with recommendations on how to evolve your identity, positioning and architecture. It gives you a shared language for decision-making and a confident direction for creative work.
Where it adds value, we also offer co-creation sessions with your team – collaborative workshops that turn insight into creative themes and a watertight brief.
Choose this solution if you want a robust, evidence-based strategy that’s brief-ready for your own creative team or for us to take forward.
Interested? Schedule a call“Practical, tactical things will only ever take you so far. If it feels like there’s a lot about what your organisation looks and sounds like that needs to change you need to be looking at your brand positioning – really examining that and trusting in the brand review process.”Belinda Phipps, CEO of national charity WithYou
Brand appeal
MoreVisual & verbal toolkit
We work with you to make a series of creative decisions that result in a cohesive, distinctive identity. We then deliver your new brand toolkit – with visual guidelines, narrative, tone of voice, and messaging – so your team can communicate with confidence and consistency.
The result is a brand framework that’s both distinct and practical, ready for your team and partners to run with.
Interested? Schedule a call“When a creative agency comes to redesigning their brand it creates a lot of enthusiasm; what we needed was someone who could work with us to harness this energy. Through co-creation workshops, Sue made sure everyone’s voice was heard and delivered us a brand makeover that makes us proud every time we see it.”Jo Haywood, Founder, Skylark Media
Brand Impact
MoreTo make sure your brand resonates, we can extend the process to include audience testing – exploring how names, messages or creative expressions land with the people you most need to reach. This “insight to impact” loop closes the gap between strategy and real-world perception, confirming that your brand is both effective and inclusive.
Interested? Schedule a call“We particularly appreciated how you were so behind the idea of having all voices heard, taking feedback on board to create work that truly achieved our goals and resonated with every audience group.”Stephen McCulloch, Executive Director – Marketing and Communications, WithYou
We believe…
Brand trumps
marketing
If you don’t define your brand, you’ll never really believe in what you’re saying and you’ll keep on with frustratingly ineffective scattershot marketing. Lead with a brand strategy. From there, your marketing plan will fall into place. A brand-first approach will maximise all your efforts across the business, not just marketing; your next hire, the next event you attend, the next big decision.
Pause before running
We need to stop random acts of branding: those knee-jerk actions will send you zig-zagging off course. We believe in pausing before running because when you’re in the thick of it, it isn’t always easy to take a step back. As an external guide, we can help you to unblock and see things differently. It doesn’t have to take a long time; it just needs some space, and some focused attention.
Branding is a
collaborative process
Leave egos at the door and get shot of ‘The Big Reveal’. The Mad Men style agency creative presentations should be a thing of the past. Branding is a journey that everyone needs to go on together. We believe in quiet democracy, involving you and your team right the way through the process to get the best creative and strategic result. This way, they’ll become passionate brand advocates, with everyone pulling in the same direction. With us, there are fewer surprises. It may not be as ‘exciting’, but it is way more effective in the long run.
When a creative agency comes to redesigning their brand it creates a lot of enthusiasm; what we needed was someone who could work with us to harness this energy. Through co-creation workshops, Sue made sure everyone’s voice was heard and delivered us a brand makeover that makes us proud every time we see it.
Jo Haywood, Founder, Skylark Media
Look from the
outside in
A brand position is not something you can completely control; it exists in your audience’s mind. By involving your customer or client, we glean valuable insights and an alternative perspective that wouldn’t be possible if we focused solely on what you and your team think is right. We investigate their pains and gains and what value you deliver for them; what motivates them to engage with you and find out what it is that they love?
With a clear
purpose and a
strong vision you
will fly
Once you’ve nailed your position in the mind of your audience you’ll be unstoppable. You can adjust your course but your reason for flight and the end destination never change.
Are you looking to rebrand but you don’t know where and how to start? Then this is the only guide you’ll ever need to get on the right track and create a brand that will help you drive greater impact.
