Brand Champion
Future-proof your brand, maintain its integrity and wave goodbye to random acts of branding.
Designed to help your brand stand the test of time, Brand Champion is a proactive way of protecting the investment you’ve made in creating your brand.
It’s something we’ve been doing informally, as and when, for our clients over the years. And now we’ve gathered all the various elements of our service together to create a value-packed Brand Champion package.
Brand Champion means your brand continues to tell a single, strong story with new goals, people and developments factored in. And you get an expert eye trained on your brand:
- to keep your brand strategy cohesive, resilient and agile in a changing world
- to check that the intentions you started out with are being realised
- to make sure you’re using brand as effectively as you can to help your business reach its goals.
Delivered by The Co-Foundry’s team of specialists led by brand identity consultant, Sue Bush, your Brand Champion package will be specially created to meet the needs of your business and can include the following elements, delivered at agreed intervals in the future…
Brand Champion services:
Branding audit
A thorough review on how your branding is being applied.
Brand guidelines review
Being out in the real world will have stress-tested your guidelines, this is an opportunity to fine-tune, adapt and develop them to meet the needs of any changes in your business, large or small.
Brand positioning review
Examine the space you occupy. Has the landscape you operate in changed? Are you facing new competitors or competition from a new sector?
“Sue is a person that can see into the soul of your organisation. And explain to you what it is.”Belinda Phipps, CEO, WithYou
Audience measure
Track brand commitment and explore how well your brand has landed with your target audiences via surveys and interviews.
Brand campaigns
With your new branding bedded in, it could be time to get help with brand-building via general awareness campaigns.
“I recognise the value of an external person in the room. Partly from an accountability perspective, having someone that knows what good looks like, and having them hand-holding along the way is really positive.”Alan Furley, CEO, ISL Talent
Brand onboarding
Make new team members and/or contractors really feel like they’re on-board with your brand via workshops and 1:2:1 walkthroughs.
Brand architecture review
Use this to interrogate developments. Does that new product or service warrant a sub-brand and identity all of its own? Where does it fit?
“I’ve been blessed enough to work at some incredible brands, and with some incredible people, and Sue is 100%, up there, with the best of the best. And genuinely, I mean that from my heart.”Nicky Greenwood, Commercial Director, Hidden Travel Group
Content strategy review
Discover how your website, thought leadership content and comms activity is performing.
Tone of voice review
Take a deep dive into this specific aspect of your comms and help the experts on your team sound on-brand.
“Brands – the constructs around which trust is formed – have never been so central to businesses … It is no longer enough to have a static business and brand offering … the world’s most successful companies start not with product, but with brand – as their critical growth asset and engine.” (Interbrand Best Global Brands 2022 Report)
Let’s talk
Brand Champion – future-proofs your brand, maintains its integrity and builds brand equity.
Download: Brand positioning done right
Brand positioning – why it’s fundamental and how to get it right
Advice for third sector and founder-led, service-based organisations
A recipe for harmony, collaboration and best practice
Managing internal and external design resources to build a strong brand. Maximising the effectiveness of client creative in-housing.
