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Resist the silver bullet
In an uncertain economic climate, hard-won brand recognition, awareness and trust are not to be gambled with. When organisations reach for any sort of change, what is it that they’re really trying to solve?
Behind the Brand 2026
Drawing on a sector-wide survey and in-depth interviews, this report explores the challenges brand leaders face, the factors that help them succeed, and the role organisations can play in enabling more effective, joined-up brand thinking.
Co-production and brand identity design: how to get it right
And why choosing who gets involved and when, matters
