Our aim was to capture If Opera’s entrepreneurial spirit – a disruptive reimagining of what opera can be for a new audience and the performers themselves.
We ran a co-creation session with the client to review their creative ambition, listen to their concerns and learn more about their aesthetic. This collaborative approach is a proven method to ensure we understand our clients’ journey and develop a design concept that meets their aspirations.
During co-creation we helped clarify the brand personality and identify who they were targeting. We reviewed close competitors and the wider Opera and entertainment category, such as streaming services and West End musicals. Creatively, we explored bold themes such as activism and jazz and explored the power of typography and the meaning it can hold.