We wanted to work in a way that reflected the way ISL work with their clients to build trust and insight. It was important to glean what drove their loyal and positive team and distil what created the special personality that so many clients testify to love.
Team members from all levels of the agency were invited into our brand discovery workshop, whether they had been there since the company started or they had joined the week before. Their insight and passion helped ensure we built the right purpose, tone and direction for the brand. Additionally we interviewed key clients to gain a deeper understanding of ISL’s unique offering and find out what was important to their audience. We also ran co-creation sessions where team members could contribute ideas directly to the rebrand, much in the same way that ISL operates in its recruitment process.
Once we had defined the personality, purpose and values of the brand together, we ran a ‘values in action’ workshop where these were tested and refined to ensure everyone was on board.