The Co-Foundry joined forces with content marketing strategist, Sonja Nisson. Sonja carried out extensive stakeholder research, conducting more than 20 in-depth interviews with Quartet’s stakeholders and prospective fund holders in order to gain a deep understanding of their needs and issues. The resulting stakeholder research report, our brand audit and market research, as well as the findings of a brand perception survey that took in the views of Quartet staff and trustees, formed the basis of a team workshop designed to further challenge and refine our understanding of Quartet.
Sue then distilled the findings of the research phase into a brand strategy – defining Quartet’s mission, vision, purpose, values and personality. This also included clarifying Quartet’s various audience-focused value propositions, and the benefits of community foundation giving and how it differs from other forms of giving.
A co-creation session with Quartet followed and led to the preparation of a creative brief and execution of the following:
—Brand identity design
—Tone of voice
—Website design, content & build
—Content strategy & support