Push Entertainment is the entertainment industry’s best kept secret. They provide innovative technology, manufacturing on demand, and customer service to the biggest names in the global entertainment marketplace. They asked The Co-Foundry to help them build on their success.
To bring clarity to a very complex offering, and to attract a predominantly young, high-achieving and media-savvy client base.
We began with a half day discovery meeting to fully understand the company services, objectives and target clients. Armed with that knowledge we mapped out the website content and put together design routes.
Our concept focussed on the journey-to-purchase of a typical customer whilst showing how Push supports the client along that journey. We did this by designing and coding an animated, illustrated ‘flow diagram’.
The main image is the fan as a piece of merchandise–a vinyl ‘superfan’ packaged in his very own box. We commissioned Sun & Moon Studios to design the character and render him both as a 3D vinyl figure but also the 2D illustrations we use throughout the website and marketing materials.
We were a mess and Sue and the team sorted us out. They took the time to understand what we wanted and built the correct team who could focus our branding and our customer offering.
—Simon Scott, Founder, Push Entertainment
We wanted to convey the impressive credentials of the leadership team as well as show the personality of the customer support team. We worked with the photographer Matt Lincoln to capture their relaxed style, the aim to show the character and approachability of the company.
