BaseKit brand strategy & refresh

Tech company BaseKit develops powerful software tools for partner brands such as telcos and hosting companies who then offer them to their micro business customers. Global players such as Telefonica and Fasthosts are among its partner companies. At the start of this year, 12 years after it was established, BaseKit was at an exciting juncture: With BCorp status pending, they had recently received a substantial investment. This would be used to drive future growth by developing their sales and marketing function.