KTSL rebrand

KTSL are specialists in the field of IT service management. The company is well established, with a broad blue-chip client base. Much of KTSL’s business comes from its association with BMC, a global leader in IT service management.


We began by taking the leadership team through a Brand Amplification workshop, and it was established that KTSL needed to shift its primary focus from the BMC partnership, to align with its exciting and evolving AI offering.

A new brand identity should reposition KTSL as a cutting edge, world-class tech giant – not just another IT supplier – while also acknowledging its BMC legacy.

KTSL needed a defined sense of purpose, reflected in clear brand messaging that focussed on a C suite client audience, and appealed to their need to improve employees working lives.

They also needed a considered brand architecture for their range of products as well as robust brand guidelines and a suite of brand collateral.


We designed a contemporary, human-centred brand identity to reposition KTSL as a global tech enterprise. Rather than relying on tired IT industry cliches, photography focuses on empowered, happy employees to appeal to the needs of the C suite audience client base.

The new identity is message-led, with a bold new tagline and a light, bright colour palette with strong typography, portraying a global, confident technology innovator with a start-up spirit.

Brand architecture and sub brand design

We also established a branded house of sub-brands for KTSL’s products to build brand equity through increased brand awareness.

“The Co-Foundry carried out research and took the leadership team through a discovery workshop, this set the strategy for the creative stage and ensured that we had a tight brief to keep us all in alignment. With those insights and the resulting brand identity we now feel so much more confident about how we are communicating the KTSL brand.

—Alexa Brierley, Marketing Manager, KTSL

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